The Brand
In 2013, hip-hop clothing legend Pelle Pelle launched a women's outerwear company. They called it the Vixen Collection.
The Problem
The Vixen Collection wanted to launch their brand for the Fall 2013 season. They had a beautifully shot look-book, but there weren't any words. They needed someone to help tell their story.
The Solution
Breaking molds. Breaking hearts. — Keeping the retailer and consumer in mind, a mantra that defines the entire line.
BRAND STORY
Breaking molds. Breaking hearts.
The Vixen Collection is breaking the mold in women's fashion, because nothing about our woman is ordinary. We're not like the others and neither is she. You can tell by the way she walks, the way she smirks, and the way she makes men stutter. We're the only jacket that complements her ability to conquer both day and night. From runways to clubs to boardrooms, our designer cuts stand out with style and confidence. Vixen's love affair with fine leather and common sense has enabled us to create a line that will change sexy forever.
More Copy
Below are two more brand stories that were pitched and then kept by the client for future campaign copy.
WHAT ARE YOU HIDING?
With the Vixen Collection, it’s always a Saturday night. Off the rack and on her back, our jackets unleash a hidden sexiness that usually only comes out on weekends. We craft our jackets from fine leather, using unique designer cuts that enhance that devilish twinkle in her eye. Her enigmatic nature parallels the “smart and sexy” paradox, leaving everyone wondering, “What is she hiding?”
CAUSE SOME DRAMA
This is not a jacket you meet the parents in. The Vixen Collection brings sexiness to another level for some ladies who are already too much to handle. Made from premium leather and crafted with clever details, this jacket brings her foxiness to the extreme. She turned heads before, but wait until she’s walking into the club and the bouncer only stops her to ask her out. In her Vixen jacket, she’s sexy and she knows it. Anyone who thinks otherwise can get over it.
