Founded in 2017, Canlock intentionally built products with cannabis preservation in mind. It’s at the core of what they do. They’re on a mission to become the industry standard for quality and freshness. — CanlockLabs.com and ShopCanlock.com
I oversaw all Community Management, Influencer Relations and Brand Collabs in addition to Creative Direction, Content Creation + Execution.
Design + Copywriting
I wrote the copy and designed the following graphics. Photos by Nancy Gallardo
YouTube Channel
Oversaw Creative Direction of YouTube channel and content. I also did some video editing! Photos by Nancy Gallardo.
Want to see the Canlock Stash Jar in action?! Watch the video below. — I cut together clips from two different videos to create this one. ENJOY!!
Social Posts
Working with a cannabis-adjacent brand, when cannabis isn’t allowed in social feeds, forced us to be innovative and really lean into our creativity.
Came up with the copy, strategy, and oversaw creative direction and production. Handled influencer relations + brand collabs. Designs by Mark Bijasa. Photos by Nancy Gallardo.
Brand + Influencer Collabs and UGC
Handled all brand collabs and influencer relations. For User Generated Content (UGC), since the photos usually contained cannabis, we posted under a separate account.
The Fresh Stash Blog
I oversaw the blog for Canlock and wrote under the name “Fresh Stash Team” — We also contracted Rachelle Gordon to write a couple pieces. Read more by clicking each image!
Spotify Playlists for the Canlock Nation
Built out all Spotify playlists. Cover art by Mark Bijasa.